A strong coaching relationship requires a lot of trust and understanding. Instead of focusing on self-promotion and what sets you apart, let people experience you. Your uniqueness is your biggest differentiator. Build a strong network based on relationships by being the curious coach that you are and let people get to know you.
Most coaching companies grow through referrals. Professional and executive coaches have always commanded higher prices, as their work helps businesses of all sizes achieve great results. Write a book, speak at local organizations, offer to be a guest on relevant podcasts, and provide free 30-minute orientation or consulting sessions. So if you're here looking for statistics from the life coaching industry that will make you jump out of bed in the morning, then hold off.
You are not a professional coach, you empower people to identify and overcome the limitations of their life to implement corrective measures and help them achieve their dreams. Dedicate yourself to your craft, practice lifelong learning, and your reputation and accomplishments will speak for themselves. To stand out from the crowded business coaching scene, you must provide as much information as possible and become an educator. Since many coaches focus on life's big transitions, their demand has naturally increased over the past decade.
In the last ten years or so, companies have seen how life coaches can directly help improve their results. Another interesting set of statistics from the life coaching industry comes from the networking site LinkedIn. Although this may not seem relevant to you as a coach, it's actually a key factor behind the growth of the life coaching industry. Technology has provided opportunities for coaches around the world, by facilitating marketing, low-cost online advertising, and creating an excellent online presence.
Whether you're an overworked Fortune 500 CEO or a wide-eyed young professional who needs help, a life coach will always be available to assist you in the best way possible. The most important thing for a new coach is to invest in their continuous development to stay up-to-date with market trends and acquire the best tools to support their clients. The positive effects of life coaching are now being felt globally, and organizations such as the ICF are great at keeping the world of coaching up-to-date with the latest innovative tools.