Life Coaching services have been in high demand over the past decade with no signs of slowing down. Coaches have helped millions of people excel in both their professional and personal work lives. As people's lives become increasingly complex, they often need a little help to stay on the right track. A life coach acts as a person that clients can trust for advice and guidance to achieve their goals.
This career path, once a little-known position, has experienced significant growth in recent years and is now an established and respected occupation. Health, fitness and wellness coaches are another strong candidate for “who do you think of when you think of life coaches? and for good reason. For many people, their health is very important to them, not only their mental health but also their physical health, but it can be a challenge. Feeling valued at work and receiving fair compensation can be life-changing, both financially and in terms of your own sense of self-worth.
For small business counselors, part of the challenge is finding out where the problems are and then creating a program to solve them. I see a LOT of people leaving perfectly good jobs and giving up perfectly good skills because they've decided they want to start a life coaching business to help other people realize their dreams and become their most authentic and powerful self (or some other generic version of the typical life coaching message). The truth is that you have to learn how to advertise for a fee if you want to have a BIG impact and I have often seen that coaches hire other “high-end” coaches to help them get 6 figures in 6 months and simple things like a retargeting pixel on Facebook won't appear on their sales page. I can see the possibility of being a serious businessman with years of work experience training someone else or a dietician who helps people transform their eating habits, but this industry is asking for a lot of money out of the pocket of someone with no experience in psychology.
With the goal of changing work culture and lives from the top down, executive coaches work with top management to transform organizations. Many coaches offer in-person and online video conferencing sessions to better adapt to the needs of their clients. Since The Good Alliance was founded, we've had the pleasure of working with a wide variety of life coaches. You're right, the ones who “kill him” are those coaches instead of being coaches themselves.
If you decide that you want it to be a business, make sure you start thinking about your niche early on while you're in class, and when you train the office's clients, try to find one that's in the desired niche.
