Life coaching is a unique approach to personal development that focuses on the future, rather than the past. It is not about giving direct advice, but rather helping individuals identify their potential and any opportunities that await them. In recent years, technology has provided life coaches with a range of opportunities, from marketing and low-cost online advertising to creating an excellent online presence. Today, the life coaching industry is thriving and growing year after year.
According to the Coaching Federation's life coaching survey, 94% of respondents said they also offer training, consultation or facilitation services. In-person or physical training decreased by 74%, while online training increased by 57%. Specialized non-business life counselors reported a positive impact on their business. Moreover, some companies are now hiring life coaches for their employees.
With many coaches focusing on life's big transitions, their demand has naturally increased over the past decade. Compared to other continents, the majority (52%) of life coaches in North America are baby boomers, with GenX in second place, with 39%. However, it is estimated that more than 90% of coaches who are just starting out fail because they don't have a niche. To be successful as a life coach, it is important to set yourself apart with excellent training, certifications and tools.
No matter how amazing you are, no matter how well you do, life is messy and difficult - but with the right guidance and support from a life coach, you can achieve your goals and live a more fulfilling life.